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PRESS RELEASES FROM THE LAST 30 DAYS

September 1, 2010

DIRECTV SERVES UP EXCLUSIVE 3D TENNIS EXPERIENCE

EL SEGUNDO, Calif., Sep 01, 2010 (BUSINESS WIRE) -- For the first time, tennis fans will soon be able to watch the world's top players battle it out for the prestigious 2010 US Open title in 3D, only on DIRECTV. DIRECTV and Panasonic will deliver live 3D coverage of the 2010 US Open, exclusively on n3D(TM) powered by Panasonic (channel 103). Throughout Labor Day weekend, Sept. 4-6, n3D will air CBS Sports' center court coverage of both the men's and women's third and fourth rounds from 11 a.m. to 6 p.m. EDT each day. DIRECTV will also broadcast coverage of the semifinal and final rounds on: Sept. Read More

August 17, 2010

DIRECTV HOLDINGS LLC ANNOUNCES CLOSING OF PUBLIC OFFERING OF SENIOR NOTES

EL SEGUNDO, Calif., Aug 17, 2010 (BUSINESS WIRE) -- DIRECTV Holdings LLC (the "Company"), an indirect subsidiary of DIRECTV (NASDAQ:DTV), today announced it closed its registered offering of $750,000,000 of 3.125% Senior Notes due 2016, $1,000,000,000 of 4.600% Senior Notes due 2021, and $1,250,000,000 of 6.000% Senior Notes due 2040 (collectively, the "Notes"). The Company received net proceeds of $2.96 billion from the sale of the Notes. The Company intends to use the net proceeds from the offering for general corporate purposes, which may include the repayment of some or all of the outstanding borrowings under the Company's Term Loan A and B portions of its senior secured credit facility, a distribution to its parent, DIRECTV, for its share repurchase plan and other corporate purposes. The Notes are senior unsecured obligations of the Company and rank equally in right of payment with all of the Company's existing and future senior debt and senior in right of payment to all the Company's future subordinated debt, if any. Read More

August 11, 2010

DIRECTV AND GOOGLE ENTER INTO AD SALES PARTNERSHIP

NEW YORK, Aug 11, 2010 (BUSINESS WIRE) -- DIRECTV, the world's most popular video service, and Google announced today a strategic partnership in which Google will become the sales representative for a broad selection of advertising inventory on several cable networks carried on DIRECTV. As a result of this partnership with DIRECTV national satellite inventory on Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide will be available through the Google TV Ads system across all dayparts, including primetime. Google TV Ads customers will now be able to reach up to 30 million satellite households through both DIRECTV and existing partnerships. "We are delighted to partner with Google and embark on this initiative together," said Bob Riordan, Senior Vice President, DIRECTV Advertising Sales. Read More

August 10, 2010

DIRECTV AND ITS TELEVISION PARTNERS OFFER MORE WORLD-CLASS SOCCER THAN EVER BEFORE

EL SEGUNDO, Calif., Aug 10, 2010 (BUSINESS WIRE) -- Soccer fans will be able to enjoy more soccer programming than ever before on DIRECTV this season. In addition to the ever increasing slate of games offered by its television partners, DIRECTV also will deliver exclusively to its customers more than 320 live matches, including up to 28 exclusive European matches a week from the world's top competitions beginning this month. With DIRECTV scheduled to launch Fox Soccer Channel HD on Aug. 11, along with the addition of Fox Soccer Plus matches in HD and GolTV HD, soccer fans will be able to view an unprecedented number of matches in HD during the 2010-2011 season. DIRECTV, Fox Soccer Channel, Fox Soccer Plus, Fox Sports Networks, and Fox Sports en Español/FOX Deportes will team to offer viewers every match from the UEFA Champions League beginning with the playoff round on Aug. Read More
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